A campaign celebrating Malaysian talent, different perspectives and shared stories through art.
Every Story Belongs
What Is INKlusif?
The CDC INKlusif campaign is a Merdeka and Malaysia Day initiative that celebrates Malaysian talent, different perspectives and shared stories through art.
Built around the message “Berbeza Cerita, Membina Malaysia” and “Every Story Belongs,” the campaign features Mu’az Z’s individual artwork alongside a collaborative artwork by students from SK Pendidikan Khas Ipoh.
Together, these works show how one voice and many voices can contribute to a larger Malaysian story.
CDC’s role is to provide the platform that brings together the artists, students, teachers and public participation.
Berbeza Cerita, Membina Malaysia.Every Story Belongs.
Every story has a place in the Malaysia we build together.
Campaign at a Glance
Every Story Belongs
Creative Expression
Art as a Language of Expression
Art gives people the freedom to communicate in ways that are personal to them.
A line, a colour or a simple visual element can carry an idea, emotion or memory and show how someone sees Malaysia.
For INKlusif, art becomes a shared language that allows individual expression and shared creation to stand together.
The campaign features two approaches to artistic expression:
- An individual artistic contribution by Mu’az Z
- A collaborative artwork by students from SK Pendidikan Khas Ipoh
One begins with one artistic voice. The other brings many individual ideas together within one collaborative artwork.
Different in how they are created, both show how every contribution can become part of Malaysia’s shared story.
One Voice
One Voice: Mu’az Z
Mu’az contributes his own artistic interpretation of Malaysia and Merdeka through an individual visual language shaped by his ideas, imagination and creative style.
His artwork represents one artist’s personal perspective and reminds us that there is no single way to see or express Malaysia.
Within INKlusif, his work is presented as an artistic contribution to Malaysia’s shared story.
Every artist brings a personal perspective, and every perspective adds meaning to the larger Malaysian story. One voice can offer a different way of seeing Malaysia.
The Shared Creation
Shared Creation: SK Pendidikan Khas Ipoh
INKlusif also features a collaborative artwork by students from SK Pendidikan Khas Ipoh. Each student creates an individual visual element based on their own ideas and imagination.
The elements differ in subject, shape and style, with each contribution reflecting the student who created it.
Teachers gather and arrange the separate elements into one collaborative artwork while ensuring that each student’s contribution remains visible.
The completed piece is one collaborative artwork built from individual ideas. Each contribution remains visible within the shared creation.
From Individual Ideas to a Shared Artwork
Create
Each student creates their own visual element.
Contribute
Every element carries the student’s individual idea and perspective.
Come Together
Teachers gather and arrange the separate elements.
One Artwork
Each contribution remains visible within the completed collaborative artwork.
One voice. Shared creation. Both belong within the same Malaysian story.
Why INKlusif Matters
Why INKlusif Matters
INKlusif uses art to make inclusion visible through real creative contributions.
Mu’az’s individual voice and the students’ shared creation are different, but both are recognised as part of Malaysia’s larger story.
The campaign recognises that different contributions can stand together. INKlusif:
Every story has a place in the Malaysia we build together.
Public participation
More Than a Postcard
The INKlusif postcard brings together art and personal expression.
The featured artwork appears on one side, while the other provides space for someone to share what Malaysia means to them.
- Each postcard allows the artwork to travel further.
- It invites another Malaysian to contribute a story, reflection or message.
- The postcard is the campaign’s main public participation medium.
- It carries an artist’s perspective beyond its original format.
- It also gives the public a place to add their own voice.
A postcard carries more than an image. It carries a perspective, a connection and a story.
Each message becomes part of a growing collection of Malaysian perspectives and shared stories. Every contribution has a place.
CDC’s role
CDC Creates the Platform
CDC brings together artists, students, teachers and public participation through a campaign that celebrates Malaysian talent and different perspectives.
Campaign collection
Commemorative postcard
Desk mat
Mouse pad
Tote bag
Notebook
First public activation
The Campaign Journey Begins at Larian MAPPA
Larian MAPPA XXI 2026 marks the first public activation of INKlusif.
At the CDC booth, visitors discover the featured artworks, learn about the artists and students behind them, and contribute their own Merdeka messages through the INKlusif postcard activity.
These messages will become part of a growing collection of Malaysian perspectives and shared stories.
Larian MAPPA introduces the campaign to the public through a real experience of art, reflection and participation.
A postcard carries more than an image. It carries a perspective, a connection and a story from one Malaysian to another.
Campaign Impact
The Impact of INKlusif
INKlusif turns creative expression into visibility, participation and meaningful support. Through art, public engagement and collaboration, the campaign creates space for different perspectives to be seen, valued and shared.
100%
of proceeds went directly to the artists
All artworks offered for sale were sold, turning visibility into tangible support for the artists.
Nearly 1,000
postcards filled with Malaysian stories
Nearly 1,000 INKlusif postcards were written, giving Malaysians a space to share their wishes, reflections and stories about the country.
Creative Talent
given a wider platform
INKlusif gives Mu’az Z and students from SK Pendidikan Khas Ipoh a platform for their creativity and perspectives to be seen by a wider audience.
Shared Purpose
built through collaboration
INKlusif brings together START Art Program, SK Pendidikan Khas Ipoh and PSG Sports & Recreational Club around a shared purpose of supporting talent, participation and inclusion.
Different perspectives. Different stories. One shared Malaysia.
Collaboration
Our Strategic Partners
INKlusif is supported by partners whose work spans art development, special education, employee wellbeing and community programmes.
PSG Sports & Recreational Club
PSG Sports & Recreational Club unites employees across the Puncak Semangat Group through inclusive sports, recreational and charitable programmes that promote wellbeing and stronger community connections.
START Art Program
The START Art Program (Special Talented Artists Rise Together) was founded by Gifted Brush Enterprise in collaboration with AIMS Therapy Learning Center. It nurtures the artistic talents of children with learning challenges, particularly autistic children, in a supportive and professional environment.
SK Pendidikan Khas Ipoh
SKPK Ipoh is one of Malaysia’s earliest special education schools and the first in Perak to have its own purpose-built premises. The school continues to nurture pupils with special educational needs and contributes the collaborative student artwork featured in INKlusif.
INKlusif
Every Story Belongs.